James, your AI sales coach

Develop and scale winning revenue behavior.

Learn from your best meetings and repeat. You hit record. James does the rest: the notes, the prep for the person you're about to meet, and the coaching the second it ends.

Your audio stays in your iCloud, and no bot joins your meetings.

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The problem

Pinpoint where deals slip.

Move beyond generic role plays and coursework. Instantly surface where you're struggling and get targeted training in the flow of work.

Training, the old way
  • A role play with a colleague who already likes you.
  • A course you finish and never open again.
  • Feedback weeks after the meeting it was about.
  • No idea which moment actually cost you the deal.
Training, with James
  • Your real meetings, not a rehearsal.
  • The exact moment it slipped, with the timestamp.
  • Coaching the second you hang up.
  • One fix to run in the next meeting, then the next.
How it works

Three steps to winning revenue behavior.

The same three steps you walk through the minute you open the app. Pick one.

Record the meeting.

James writes the meeting notes and a summary for you, so you can stay in the conversation instead of scribbling through it.

  • Decisions and to-dos, pulled out and titled.
  • No bot joins the call. You record on your own phone.
  • Audio stays in your iCloud.

Revenue outcomeNothing said in the room is lost by the time you follow up.

James recording a meeting and writing the notes

Meeting prep.

Practice the meeting before it happens. James reads everyone you meet from how they actually talk, then tells you how to approach this person.

  • Where they sit on the DISC map, and what that changes.
  • What to lead with, what to avoid, a good opening question.
  • What drives them, built from your own past meetings.

Revenue outcomeYou walk in matched to how this buyer actually decides.

James playbook for a person you meet: how to communicate, what to avoid, and a good opening question

James coaches you.

The exact point where the meeting fumbled, and where it went right, the second you hang up. Then you learn from your best meetings and repeat them.

Presence Score
72
Next step
Strong
Talk share
Grow
Win“You held the price question at 07:55. You asked what a missed job costs before you quoted.”
One fix“You held the mic 61% of the call. Aim for about half: make your point, ask one question, stop.”
  • Your delivery read: pace, energy, hedging, trailing endings.
  • Rewrite drills for the exact lines you fumbled.
  • Authority, filler and pace against your own baseline.

Revenue outcomeThe behavior that won last week's deal, repeated on purpose.

James coaching card with your win, your one next step, and this meeting's authority, fillers and pace
The memory

Learn from your best meetings and repeat.

James tracks every trait across meetings, so you can watch yourself get better, not guess. The profile compounds, the coaching gets specific, and the behavior that moves revenue becomes the one you run by default.

Presence Score: 70 → 85 → 90 across three meetings.
Filler rate trending down, authority trending back up.
Every trait tagged consistent, emerging, or new, so you know what's actually sticking.
James profile showing your Presence Score rising over time with a growth timeline across meetings
Meeting prep

Practice the meeting before it happens.

Know how to approach this person. James reads everyone you meet on the DISC map from how they actually talk, then hands you the playbook before you walk in.

DanaYour buyerD
Fast-paced
DDominance52%
IInfluence24%
CConscientiousness16%
SSteadiness8%
Task-first · steady · people-first
Communicate byStructured proposal options and a sandbox to run low-stakes experiments.
AvoidPressing for a final decision before they've had room to test the options.
Opening question“What small experiments can we run this week to get real feedback?”
What drives themData-driven validation before committing to a firm direction.
James playbook for a person you meet: how to communicate, what to avoid, and a good opening question
Who it's for

Built for people whose meetings are the revenue.

Coaches, consultants, agents, advisors, founders. If a meeting going well is the whole difference, James shows you where it slipped, and where it went right.

Coaches

Coaches whose voice is the work

Your delivery is the product. James turns your own sessions into the training: a win, a fix, and a Presence Score that actually moves.

Sellers

Sellers without a team seat

No call-review tool watching your deals? James pinpoints where they slip, then preps you on the buyer before you walk into the next one.

Agents

Agents between showings

Never walk into a showing cold. James remembers every buyer and seller you meet, and tells you how to approach each one.

Founders

Founders on customer calls

Every meeting is research. James turns raw reactions into a sharper pitch, and flags when hedging undercuts the ask.

Who's behind it

Two founders, bootstrapped, out of Oslo.

A husband-and-wife team. No outside funding and no growth department, just the two people who ship James, answer the support email, and read every review.

Cecilie Augensen Bhayana, co-founder of James
Cecilie Augensen Bhayana
Co-founder

Leads Professional Services at Bliksund, with a consulting background from BearingPoint. She's passionate about sales, the problem James was built to solve. LinkedIn

Samarvir Singh Bhayana, co-founder of James
Samarvir Singh Bhayana
Co-founder & developer

Principal Product Manager at Autodesk, and before that a product manager and engineer at Cognite. He led the build: the app's technical work and its App Store release. LinkedIn

Writing about James? Boilerplate, fast facts, logos and screenshots are on the press page.

Pricing

Coaching like this used to cost thousands. James is $179.99 a year.

One plan, one payment, starting with 2 weeks free. The full comparison lives on the pricing page.

A human coach, for a year$9,000–15,6001
One executive-presence course$2,395–3,7502
Enterprise call coaching, per seatThousands / yr3
James, every call, all year$179.99 / yr

1 Typical 2026 market ranges, not James's prices. 2 Published course fees, live-verified July 2026. 3 Directional: enterprise coaching platforms publish no prices; a demo comes first. Sources and detail on the pricing page.

One plan, the whole thing
14 days free

then $179.99 / year, one payment, once a year

Founding price. Your price will never go up.

  • Meeting notes and a summary, written for you
  • Meeting prep on how to approach the person you're about to see
  • Coaching the second every real meeting ends: your win, your one fix
  • A Presence Score, plus authority, filler and pace against your own baseline
  • Cancel anytime, right from Settings
Download on the App Store

iPhone only (iOS 26.2+) · 14-day free trial
then $179.99/yr · Cancel in two taps

You hit record. James does the rest.

The notes, the prep on the person you're about to meet, and the coaching the second the meeting ends, until winning revenue behavior is just how you run a room.

Built for people who care how they come across